Work · Case file · concept
Wrenfield Bakehouse
Bakery in Madison, WI. A fictional business we invented and ran through our real process, start to finish.
Concept · fictional business
- Made
- Website
- Style
- Bold · Stamped
- Code
- 3A
- Who it's for
- Neighbors and weekend visitors
01 The brief
What the owner needs
“Small bakery that sells out by noon. Wants people to pre-order, see what is baked today, and find allergen info without asking.”
- Today's bakes
- Pre-order form
- Allergens on every item
- Sold-out hours
In a real project, this comes from what is already public about the business plus a short form. No meeting needed.
02 Three directions
Same words, three feels.
The owner sees all three side by side, on desktop and phone, before choosing. Each uses a color set from our catalog for this trade.
03 The pick
Why this one
Bold, like a stamp on a paper bag: "Fresh" and the opening time land big. Sesame Molasses feels like crust and honey.
- Background
#FFFFFF - Text
#24170D - Accent
#8A4B12 - Second
#E8B04A
Palette: Sesame Molasses (P34). Every text and button pair is checked for readable contrast.
04 The result
A site that works
- Bakes filter by type, with allergens on every card
- A three-step pre-order form
- "Fresh out at 7:00 AM" stamped at the top
Screens from our Wrenfield Bakehouse concept site. Illustrations are ours.
Next: yours.
Same process, your real business. The draft is free, and you only pay if you love it.