Work · Case file · concept
Crossgrain Barber Co.
Barbershop in Tulsa, OK. A fictional business we invented and ran through our real process, start to finish.
Concept · fictional business
- Made
- Website
- Style
- Motion · Clean Fade
- Code
- 1A
- Who it's for
- Men 18 to 45, booking from their phone
01 The brief
What the owner needs
“Two-chair barbershop. Clients want to know the price and book without a phone call. Walk-ins welcome before 2 PM.”
- Price list
- Book a chair
- Walk-in hours
- Styles we do
In a real project, this comes from what is already public about the business plus a short form. No meeting needed.
02 Three directions
Same words, three feels.
The owner sees all three side by side, on desktop and phone, before choosing. Each uses a color set from our catalog for this trade.
03 The pick
Why this one
Motion with a sharp serif: the headline opens with one razor stroke and a barber-pole stripe runs down the edge as you scroll. Concrete Red reads like a classic shop.
- Background
#D9D9D6 - Text
#161616 - Accent
#A9201A - Second
#FF5A4E
Palette: Concrete Red (P16). Every text and button pair is checked for readable contrast.
04 The result
A site that works
- Every price has its own Book button
- A barber-pole stripe that tracks your scroll
- Walk-in times right under the headline
Screens from our Crossgrain Barber Co. concept site. Illustrations are ours.
Next: yours.
Same process, your real business. The draft is free, and you only pay if you love it.