Work · Case file · concept
Coppervale Auto Repair
Auto repair in Boise, ID. A fictional business we invented and ran through our real process, start to finish.
Concept · fictional business
- Made
- Website
- Style
- Classic · Straight Talk
- Code
- 2C
- Who it's for
- Car owners comparing shops, often stressed
01 The brief
What the owner needs
“Family-run repair shop. Customers are worried about surprise bills. Wants starting prices out in the open and a clear promise: we call before we start.”
- Starting prices
- What changes the price
- How a repair works
- Call button
In a real project, this comes from what is already public about the business plus a short form. No meeting needed.
02 Three directions
Same words, three feels.
The owner sees all three side by side, on desktop and phone, before choosing. Each uses a color set from our catalog for this trade.
03 The pick
Why this one
Classic and calm: plain numbers, lots of white space, one yellow you cannot miss. Trust comes from saying the price before anything else.
- Background
#FFFFFF - Text
#111111 - Accent
#FFC20E - Second
#FFE493
Palette: Work Yellow (P09). Every text and button pair is checked for readable contrast.
04 The result
A site that works
- Starting prices in plain numbers
- A "what changes the price" box
- A Diagnose, Approve, Repair line that draws itself
Screens from our Coppervale Auto Repair concept site. Illustrations are ours.
Next: yours.
Same process, your real business. The draft is free, and you only pay if you love it.