Work · Case file · concept
Brimwell Coffee
Coffee house in Portland, ME. A fictional business we invented and ran through our real process, start to finish.
Concept · fictional business
- Made
- Website + QR menu
- Style
- Motion · Daily Board
- Code
- 1C
- Who it's for
- Regulars and commuters, mostly on phones
01 The brief
What the owner needs
“Corner coffee house. Regulars at 6:30 AM, commuters at 8. Wants the menu on every table, opening hours impossible to miss, and an order-ahead button.”
- Menu with prices
- Hours at the top
- Order ahead
- QR menu on tables
In a real project, this comes from what is already public about the business plus a short form. No meeting needed.
02 Three directions
Same words, three feels.
The owner sees all three side by side, on desktop and phone, before choosing. Each uses a color set from our catalog for this trade.
03 The pick
Why this one
Motion fits a morning place: the Open sign turns and a "Today" board flips once. Diner Mint keeps it bright and calm; the red is only for buttons.
- Background
#E9F3F1 - Text
#1C1C1C - Accent
#C81E35 - Second
#DA939C
Palette: Diner Mint (P29). Every text and button pair is checked for readable contrast.
04 The result
A site that works
- A split-flap "Today" board that flips once
- The full menu with tabs, the same list as the table QR menu
- Hours, map and a call button at the bottom
Screens from our Brimwell Coffee concept site. Illustrations are ours.
Next: yours.
Same process, your real business. The draft is free, and you only pay if you love it.